EDWARD HEREDIA
DIRECTOR & FILMMAKER
ANCIELA SS23 | ODE TO THE PAPAYA
Release: 20th September 2022
Concept: An exploration of the diasporic experience as something visceral, transformative and violent.
How do you reinvent yourself in a new context without losing your identity? This is the question that permeates ANCIELA's SS23 collection as designer Jennifer Droguett sets out to re-develop Latin American symbols inspired by Latin Soul, Salsa and Mambo costumes infused with graffiti art.
The collection aims to break stereotypes and pay homage to the iconic and controversial Divas of Latin music from the 60’s such as Celia Cruz, La Lupe and Carmen Miranda
Making allusion to the collection concept, "Ode To The Papaya" explores the journey of reinventing yourself without losing your identity through a series of symbolic vignettes working in tandem with the collection inspiration.
Through a combination of visual poetry, sonic cues from the Latin American divas and movement, the film delves into four chapters subtly connoting the journey of a person’s diasporic experience from: Origin, Departure, Estrangement and Reinvention.
Press:
London Fashion Week: https://londonfashionweek.co.uk/designers/anciela







Credits:
Production Company: Revolt Media
Produced & Directed by Edward Heredia
Creative Direction: Jennifer Droguett Espinosa
Co-Produced by Paige Fisher
Starring:
Francia Moreno Prado
Naomi Zaragoza
Elizabeth Salazar
Yas Yunqueira
Movement Director: Lu Greco
Director of Photography: Sam Donvito
Director of Photography: Sam Donvito
1st AC: Paige Fisher
Steadicam: Tom Colli
Gaffer: Tupac Caroll
Street Art by VaneMg
Styling: Patricia Machado
Hair: Mayuko Nakae
Makeup: Dan Delgado
Makeup Assistant: Rita Nieddu
Set Design: Juliana Caviedes
Shoes by Charlotte Hogben
Editor: Josh Homer
Music, Sound Design & Mix: Mateo Urbano
Colour Grading: Lucrezia Pollice
Casting & Graphic Design: Jennifer Droguett